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What a roller-coaster day! The Wall Street Journal is now quoting Apple throwing cold water directly on today’s Bloomberg story. Bloomberg had reported that an Apple engineer had warned company execs about the problems with the new iPhone 4 antenna design early in the development process for the phone.

The Journal quotes an Apple spokesperson as saying:

“We challenge Bloomberg BusinessWeek to produce anything beyond rumors to back this up. It’s simply not true.”

The Journal also cites sources as saying there will be no recall of the iPhone 4 announced at the press event tomorrow.

It’s anyone’s guess as to what Apple will say tomorrow. The company may say there is a problem and continue to offer penalty-free refunds, it may give free bumpers to insulate the external antenna to customers who want them, or it may say everything is fine. We can’t wait.

[Hat tip to Loop Insight & Business Insider]

TUAWApple: No early knowledge of iPhone 4 antenna issues originally appeared on The Unofficial Apple Weblog (TUAW) on Thu, 15 Jul 2010 18:45:00 EST. Please see our terms for use of feeds.

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IPhone – Apple – Wall Street Journal – Bloomberg – Unofficial Apple Weblog