Jul 21

Flurry: In-app purchases generating lots more revenue per user

3G iPhone, Apple, iPhone, iPhone News, iPhone Software, iTunes No Comments »

Filed under:

Analytics firm Flurry has announced that in-app purchases are generating $14.66 per user per year in June of 2010, which is a few times larger than it has been in the past. Previously to 2010, the games tracked were generating only a few bucks per user per year, but in January the total jumped to around $9, and it’s now in the double digits. Flurry says that money doesn’t include ad revenue — it’s strictly profit from in-app purchases, either unlocking features or selling virtual goods.

Whenever you talk about making money on free games, you have to talk about Ngmoco — that company famously choose “freemium” as its business plan, and business appears to be good. Exec Simon Jeffery confirmed exactly that at a conference earlier this week — while he can’t discuss actual revenue, he says things are going well. And of course other companies who already know how to make money from free games (like Zynga, whose Farmville recently released on the iPhone) will see this as a big green light for joining Apple’s platform.

The revenue per user isn’t the only important stat here — Apple also has plenty of users to offer up. Disney’s free Toy Story 3 app released recently, and has already picked up 1.7 million users, a good number of which probably bought the 99 cent in-app game offered up. Lots and lots of users spending a surprising amount of money inside their apps means lots and lots of revenue for both iPhone developers and Apple.

TUAWFlurry: In-app purchases generating lots more revenue per user originally appeared on The Unofficial Apple Weblog (TUAW) on Fri, 16 Jul 2010 17:30:00 EST. Please see our terms for use of feeds.

Read | Permalink | Email this | Comments

Add to digg
Add to del.icio.us
Add to Google
Add to StumbleUpon
Add to Facebook
Add to Reddit
Add to Technorati




iPhone – Flurry – Unofficial Apple Weblog – Apple – App Store

Bookmark
[Bloglines] [del.icio.us] [Digg] [Facebook] [Furl] [Google] [Mister Wong] [MySpace] [Spurl] [Squidoo] [StumbleUpon] [Technorati] [Windows Live] [Yahoo!] More »

Jul 21

Apple Reports Third Quarter Results

3G iPhone, Apple, iPhone, iPhone News, iPhone Software, iTunes No Comments »

Apple today announced financial results for its fiscal 2010 third quarter ended June 26, 2010. The Company posted record revenue of $15.7 billion and net quarterly profit of $3.25 billion, or $3.51 per diluted share. “It was a phenomenal quarter that exceeded our expectations all around, including the most successful product launch in Apple’s history with iPhone 4,” said Steve Jobs, Apple’s CEO. “iPad is off to a terrific start, more people are buying Macs than ever before, and we have amazing new products still to come this year.”

Bookmark
[Bloglines] [del.icio.us] [Digg] [Facebook] [Furl] [Google] [Mister Wong] [MySpace] [Spurl] [Squidoo] [StumbleUpon] [Technorati] [Windows Live] [Yahoo!] More »

Jul 21

FileMaker Unveils New FileMaker Go for iPhone and iPad

3G iPhone, Apple, iPhone, iPhone News, iPhone Software, iTunes No Comments »

FileMaker, Inc. today announced FileMaker Go for iPhone and FileMaker Go for iPad, two highly anticipated new apps — now available from the App Store — that let users easily view, edit, and search for information in FileMaker Pro databases on their iPhone or iPad.

Bookmark
[Bloglines] [del.icio.us] [Digg] [Facebook] [Furl] [Google] [Mister Wong] [MySpace] [Spurl] [Squidoo] [StumbleUpon] [Technorati] [Windows Live] [Yahoo!] More »

Website For Sale  Barcode Generator